Your Mother!
May 11th marks a day for the celebration of motherhood. Of course, the American way to celebrate and show gratitude has also become our patriotic duty to go out and spend, mostly via cards and gifts.
I am more sentimental and take a world view of motherhood. This includes my own, my mother-in-law, siblings who are parents, friends and extended world parents, and the great wide world of motherhood. Then there is the Grand-Mommy of all, the mother of my children.
Ah, but this blog is focused on investing and the market, so my sentimentality does not need to flow for your reading pleasure.
A report this week by IBISWorld Inc. forecasts that this "mom appreciation" will add up to about $18 billion dollars in spending in America. The old adage is "It's the thought that counts", but when it comes to mom, consumers are willing to shell out cash in order to show how much they care.
As a quant, I like to look at the stats.
The report projects that $2.61 billion will be spent on flowers, $2.41 billion on jewelry (roughly 8% of that industry's total revenue), $1.5 billion on personal services, and $68 million on greeting cards.
Moms are not the only beneficiaries of this holiday; it has a monumental impact on the economy particularly benefiting the jewelry and other luxury industries. For the 86% of Americans that plan to participate in Mother's Day, a big question is in what form to give these gifts. For the lazy, time constrained, and those just plain fearful of disappointing mom on her day of celebration, gift certificates are proving to be an increasingly popular route. $1.94 billion will be spent on this flexible (and profitable for retailers) form of gift giving-a figure that stands to increase in the coming years. And, as I have posted before, these gifts have an immediate cash impact on retailers, a delay on revenue until they are redeemed, and some will never be redeemed making them almost pure profit!
The bottom line is that mothers will not be the only ones celebrating this Sunday; from 1-800 Flowers (FLWS) and Tiffany & Co. (TIF), to local restaurants and spas, the positive economic impact of the holiday on consumer spending reverberates. On the luxury side there are several ETFs that come to mind. We consult to the Robb Report so I am a little conflicted pointing them out, but the symbol is (ROB).
Putting aside the data, I'd like to give thanks to all of the moms in my world. You are deeply appreciated.
Disclosure: Mr. Corn is CEO of Clear Indexes LLC which consults to Curtco Media for the Robb Report Global Luxury licensed to the ETF which trades under the symbol (ROB).
